Babingtons Tea Rooms in Rome, a long term client of Minale Tattersfield, came to us for the UK launch of their range of products. We created their ecommerce site and all their marketing and social media campaigns as well as creating all the bespoke external packaging necessary for the delivery of products.
We knew the brand well, and we agreed something had to change for the UK market and this is where the product rationalisation came in. The stucture of the website had to be simple, but also the formats of products needed to be immediately recognisable. We explored various bold and colourful styles for both site and products.
